Digital transformation starts with people. At SAP SuccessFactors, the ambition is to help organizations turn purpose into performance by connecting people to company purpose. With SAP SuccessFactors' vision, we were tasked to communicate the humanistic qualities of SAP SF's brand values to their customer audiences visually and content-wise.

Role: Concepting, Art Direction, Visual Design, UX/UI

Our challenge was communicating how SAP Successfactor's offerings have an impact on the world at large, both visually and messaging-wise.

Highlighting customer experiences and the dynamic activities of our world at best, we also wanted to align the brand experience with the overarching brand principles of SAP.