An unique approach to conceptual design drives B&O PLAY to create authentic experiences. B&O PLAY delivers stand-alone products with clear and simple operations - portable products that are intuitive to use, easy to integrate into your daily life. 

Role: Concepting, Brand storytelling, Visual Design, UX/UI

As a design exercise, I was challenged to rethink and elevate the B&O Play A1 digital experience - how I would express, communicate, change the consumers perception and create awareness through visual design and interactions.

The creation was guided and based on the B&O Play’s history and values, the visual concepts were inspired by 3 key words: Boldness, Minimal and Aesthetics.

The result was a clean and elegant experience with focus on the product, while being aligned to B&O's brand values. Highlighting the product's features such as resistance, power and durability echoed characteristics of elements in nature. This ultimately elevates B&O's A1 for its uniqueness within the premium category.