As an industrial giant, GE understood the need to transform into a digital company; thus creating a new business unit - GE Digital. The challenge of the redesign was to change the perception of GE from an industrial company to a software company.

Role: Concepting, Art Direction, Visual Design, UX/UI

GE is itself a global manufacturer, and has set out to reinvent its own industrial operations through digital technology, and then leverage those learnings to help its customers do the same. Proof of that commitment was center stage at GE's Minds + Machines 2016 event, demonstrated by strategic acquisitions, organic investments and customer wins.