For the first time in 15 years, Verizon redefined its brand identity and positioning. Step one of this total transformation was to reposition the brand strategically.

Role: Concepting, Visual Design

We implemented the new brand identity across all digital touchpoints along and provided a simple and personal consumer-first user experience across all channels.

Verizon delivers the promise of the digital world by enhancing the ability of humans, businesses and society to do more new and do more good. As a digital extension of Verizon's rebranding, the challenge of Verizon's corporate web redesign was to illustrate Verizon's value of customer relationships along with its commitment to corporate responsibility.